Can Iowa universities help make insurance industry a sexy career choice?

Can Iowa universities help make insurance industry a sexy career choice?
Jim Lewis, director of the Vaughan Institute of Risk Management and Insurance, speaks to a Principles of Risk Management class, part of a revived, insurance-oriented major at the University of Iowa.

Jim Lewis wants kids these days to know that insurance is exciting. 

A former marketing executive, Lewis became the director of the University of Iowa’s Vaughan Institute of Risk Management and Insurance last fall. His arrival comes as insurance leaders around Des Moines hope the state’s universities and colleges can pump out more talent. 

Executives of the Des Moines metro’s insurance industry, centered in a slow-growth state, know that competition for each crop of graduating students is fierce. They want more candidates. And that means they want more students to think about insurance early in their college careers.  

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